Content Strategy & Concept Development for Social Media & Video

Clear concepts for social media, video formats and visual communication with impact.

The best ideas are often random, but strategically planned communication certainly works. Together with you, we develop a well-thought-out content strategy that makes your brand visible and gets to the heart of your messages. From target group analysis to topic clusters to the specific planning of video and image productions, there is a common thread that works across channels. Social media, visual contributions and video formats are not simply produced, but linked in a meaningful way — for maximum impact, sustainable reach and real relevance.

Strategy & concept overview.

Systematic content instead of coincidence.

A successful presence on social media requires more than spontaneous ideas. With a well-thought-out editorial plan, you ensure structure, visibility and continuous impact. We combine strategic planning with creative formats, suitable for the target group, brand-compliant and platform-appropriate. This turns content into a clear communication tool.

performances

Develop editorial guidelines
Definition of topic clusters, tonality and formats, tailored to your brand and communication goals.

Target group and platform analysis
Planning content with a focus on relevance, interaction and reach on LinkedIn, Instagram, YouTube, etc.

Image and video content planning
Integration of visuals and moving images into a clear editorial calendar with coordinated texts.

Structured editorial calendar
Clear time planning with topic rotation, posting frequency and clear responsibilities.

Briefings for content production
Preparation of specific guidelines for internal or external implementation teams.

areas of application

Establishment or reorganization of a social media presence

Introduction of a consistent communication concept

Campaign planning across multiple platforms

Professionalization of internal or external content teams

Planning of content series, video formats or event support

From idea to production: Clear, creative and feasible.

We support you from the initial idea to the finished video or image — with a specific production plan that combines creativity with structure. Whether it's an interview, an image film or a social media clip: Together, we develop a storyline, process, visual language and protagonists. So that every production fits the goal and target group.

performances

Storyline and format development
Development of message, dramaturgy and visual narrative to suit the goal, brand and channel.

Scene planning & process structure
‍Specific production structure with defined content, camera perspectives and visual ideas.

Casting & Protagonist Selection
Assistance in selecting internal or external personalities who appear credible in front of the camera.

Location & set suggestions
Selection of suitable filming locations, studios or backdrops, tailored to format, budget and availability.

Production briefing & scheduling
‍Preparation of a clear roadmap with time frame, responsibilities and technical preparation.

areas of application

Preparation of video shoots in the company or on site

Development of new content formats or campaign videos

Rebranding projects with visual realignment

Production of customer interviews, image films or tutorials

Planning recurring series or event videos

Structure meets creativity: This is how content is created with impact.

Every strong production needs an idea and a concept. Whether it's a social media post, a video shoot or an image campaign. We will guide you step by step: from the initial idea to editorial planning to concrete implementation in front of the camera.

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Topic selection & goal definition:
At the beginning, there are your communication goals. Together, we define what is to be achieved and which topics are relevant to it. This creates a clear content orientation.

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Editorial planning & format development:
‍We develop topic clusters, content formats and plan structured distribution across all relevant channels. The content is tailored to the target group, timing and platform.

We make a plan

Storyline & production concept:
We create a specific storyline for planned video or image formats. Scene design, visual ideas and messages are clearly defined — understandable for all participants.

We make a plan

Preparation & organization:
We coordinate protagonists, filming locations and schedules. Everything is prepared technically and organizationally so that production days run efficiently and effectively.

We make a plan

Production & implementation:
Your content is professionally produced — whether in the studio, on site or on the go. With clear planning and targeted set-up, we shoot at high speed and reduce costs.

Delivery & publication:
We deliver finished content ready-to-publish or, if you wish, we can also publish it. So that everything appears at the right time, in the right place.

Questions & answers

We have answered the most frequently asked questions in a concise manner. This certainly doesn't answer all of your questions, so feel free to contact us directly.

I have a question

We don't even know how to turn an idea into a video. Where do you start?

We'll start with the storyline together. From this, we develop a concrete format with clear dramaturgy, appropriate images and an understandable message.

How detailed is production actually planned?

Very specific. We create a scene plan with all processes, content and camera settings. That way, everyone in the team knows exactly what's happening and when.

Who should be in front of the camera? We don't have anyone who likes to do that.

We help you select suitable people. Whether internal or external, we pay attention to authenticity and appearance, in line with the format.

Where should we shoot the whole thing? We don't have our own studio.

No problem We suggest suitable locations or studios that fit the format and budget. Hybrid solutions are also possible.

How long does such production take and who coordinates everything?

We take care of the planning. With a clear schedule, defined responsibilities and technical briefing, we ensure a smooth process.

We post irregularly and without a plan. Is that really a problem?

Yes Without clear planning, reach is usually left to chance. We develop an editorial plan that creates structure, appeals to target groups and builds visibility.

How do we find out which content our target group really wants to see?

We analyse your target groups and platforms in detail. From this, we derive relevant topics, appropriate formats and the right approach.

We often have no ideas for new posts. Can you help with that?

Yes We develop topic clusters, content formats and concrete ideas. This creates a plan that constantly results in content that suits you.

Is it worthwhile to include videos and images in the plan as well?

Definitely We plan moving images, visuals and texts together. This makes your contributions look more modern, platform-appropriate and professional.

How do we ensure that content appears regularly and without stress?

With a clear editorial calendar, tailored to your capacities. It shows what is coming when, who is responsible and how the content is prepared.

From idea to clear‍content strategy.

Clear concepts for social media, video formats and visual communication with impact.

Strategy & concept overview.

Systematic content instead of coincidence.

From idea to production: Clear, creative and feasible.

Structure meets creativity: This is how content is created with impact.

Contact me

Select your package

We make a plan

We make a plan

We make a plan

Questions & answers

From idea to clear
‍content strategy.